As Halloween approaches, it’s time to take a look at the scary good ideas recently launched on social media. In this new monthly series, we’ll be reviewing the latest new features launched in the digital world. Please note the US or the Philippines (the fastest growing audience) usually get first access to these new features, so the focus of this list will be for Canada. In order to stay ahead of the competition, it’s important to leverage the latest and greatest tools. Here’s a list of the latest launches for October to keep you informed!
Facebook Branded Frames
Do you want to visually brand your Facebook Stories and profile photos to promote your business – and let your fans and customers in on it, too?
With the Facebook Camera Effects platform and its Frame Studio feature, you can design a custom frame that overlays your Facebook content – videos, photos, and profile photos. Frames are a creative way for people to have fun and show their support for you and your business. AdvertisingBytes can easily assist, just send us an email.
New Instagram Canvas Ads
Instagram’s addition of Facebook’s Canvas ads format is the other hot new advertising tool to begin testing. Found within Instagram Stories, the ad units are like mini websites. You can share a more immersive brand story with your target, instead of running a slideshow. Canvas brings the ability to add full-screen and in-line videos to your target, letting them swipe or tilt the screen to see even more. Text and links also help draw in the user.
A popular, clever piece of creative in a Canvas ad can now be reused elsewhere. With new features like boomerangs, drawing tools, and face filters, Canvas ads are far more sophisticated than they used to be. This has the potential to turn Instagram into a potent testing ground for brands changing direction or starting a new campaign.
See below for an example from Casper mattress, a brand that credits social media advertising for growing it’s brand and customer base.
Facebook New Video Requirements
Facebook has updated its video requirements guide. Be sure that your creative and tech people are familiar with the new specs before starting new video content for your page.
This development is most likely related to the rollout of Facebook Watch, a new YouTube competitor, to U.S. users. This new platform for original video content gives regular Facebook users a nudge toward content with a new Watchlist sidebar on the Facebook page. There’s also an Up Next feature which you may have already noticed when watching videos. Expect heavy promotion for this new feature since it represents a significant investment for Facebook. As a new content platform, it also represents a new opportunity for advertisers to upload relevant content. Since it’s in its infancy, there isn’t quite the glut of competing information, leaving a great opportunity for amusing or engaging content to go viral.
Pinterest has been a bit slow lately with their offerings, but #hashtags are finally here! The feature will enable Pinners to easily discover new content, as well as ensure their content is seen by more, yet relevant users. The recommended amount of pins is 20 with no hastags# in the board name. Happy pinning!
Stay tuned for upcoming social media updates like purchasing food directly on Facebook, Linkedin video ads, & Business page private groups! And if you need assistance with any of these new features, don’t hesitate to contact us.